Sales & Marketing Development Program:
We offer integrated assessment, optimization and development of sales’ segment:
1) Psychometric TEST
By using modern and effective psychological tools, we build the profile of
intellectual abilities and personality traits of your employees to facilitate
the hiring and promotion decisions, to identify development needs and build training
programs focused on your company's needs.
2) TRAINING
Trainings offered are based on the participatory approach and are built
taking into account the specific activity of your company, so that participants
can immediately transfer the new skills learned in their daily work, increasing efficiency
and enhancing your own business productivity. Main levers of action for sales training
sessions are described below, with differences related to the action data: top management,
middle management and operational level (sales representatives).
Customization of training on levels of competence:
| Executive Level |
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Middle Level |
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Sales Representatives |
1) Strategic business development:
- Profit vs. Loss (P&L)
- Business Management;
- Marketing sales;
- Supply Chain;
2) Financial Management |
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1) The Branch's management:
- Cash flow;
- Costs management;
- Budgeting;
- Break even;
- Stocks;
- Team supervision;
- Territory management;
- Strategy development;
- Planning;
- Coaching team;
2) Effective Negotiation
3) Marketing Strategies
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1) The sales skills:
2) Negotiated sales:
3) Marketing :
- Market positioning;
- Brand planning;
- Promotional campaigns;
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3) Assessment Center & Development Center
If you are interested in identifying employees' ability to your
reasons for assessing the performance or development competence,
an Assessment Center is the most valid and reliable tool for the
participants are exposed to simulations that reproduce in their daily
work situations and requirements.
4) TEAM-DEVELOPMENT PROGRAMS
Using a combination of exercises, focused discussions / focus
teams and psychometric measurements, we provide a stimulating and
exciting session designed to improve productivity and quality of results
generated by the management team and sales operation.
5) COACHING
Coaching is an intervention for Sales Managers
(or other management categories) for which is identified
the need for efficient networking with others, communication,
passion for growth, self development and team leads, the responsibility
of subordinate staff, strategic influence & delegation
and especially leadership.